© 2020 Business Way Forum

4th International Conference

9th Annual Conference
17-18 October 2019 | Moscow, Russia

business way forum
17 October, 2019
08:00 – 9:30
Registration. Welcome coffee
World Trade Center,
"Ladoga" meeting room (4th floor)
Best practices for developing and managing your company's intellectual property
9:30 - 10:05
Case-study: The work-related results of intellectual activity and remuneration to authors: trends in judicial and law enforcement practice:
Oleg Samofalov, Head of legal, Gazpromneft NTC, Russia
  • The work-related results of intellectual activity and civil-legal nature of royalties;
  • In what cases the employer has the right not to pay remuneration;
  • Author's remuneration vs salary. How to pay and how much to pay?
10:05 - 10:40
Case-study: IP issues in the context of M&A transactions and JVs in the fashion industry:
Domenico Colella, Partner, Orsingher Ortu, Italy
  • Typical deal structure;
  • Differences between share deals and asset deals;
  • Joint Ventures;
  • Due diligence (key aspects to be reviewed);
  • Focus on key contractual clauses;
  • Ancillary agreements (e.g. agreements with key employees/managers such as designers);
  • Critical issues in the context of an acquisition of a fashion house;
  • Protections aimed at overcoming criticalities.
10:40 - 11:15
Case-study: IP portfolio of the global Corporation: management challenges
Dmitry Markanov, Managing Partner, Patentus
11:15 - 12:00
12:00 - 12:35
Case-study: Franchisor's intellectual property and how to protect it
Sergey Zuykov, Managing partner, Zuykov and Partners
  • Types of objects of law. Registration of objects of law;
  • Out-of-court termination;
  • Registration of the contract in Rospatent;
  • Consequences of non-registration of the contract: payments (return/non-return), termination of the use of the granted rights.
Session 2:
Legal ways to combat unfair competition
12:35 - 13:10
Case-study: Legal ways to combat unfair competition
Dr. Claudia Pappas, Head of IP Team Trademarks, ThyssenKrupp AG, Germany
13:10 - 13:45
Case-study: Abuse of intellectual rights as an act of unfair competition
Yana Brutman, Partner, TM Defence
  • Pirated registration of intellectual property and giving the appearance of legality to an act of unfair competition;
  • Strategy and tactics of challenging pirate registrations;
  • FAS practice in cases of unfair competition.
13:45 - 14:45
Session 3:
Intellectual property issues in advertising
14:45 - 15:20
Case-study: Who and to what extent shall be responsible for violation of the legislation in the field of advertising and unfair competition?
Marianna Ivanova, Head of Legal Department, Gazprom-Media, Russia
15:20 - 15:55
Case-study: Labelling in influencer marketing: Best practice in Germany for campaigns on the right side of the law
Margret Knitter, Partner, Certified Expert for IP, LL.M., SKW Schwarz (Germany)
  • Legal Framework
  • What Has to Be Labelled as Advertisement?
  • When Must an Advertisement Be Labelled?
  • How Should the Advertisement Be Labelled?
15:55 - 16:25
16:25 - 18:10
Session 4:
Intellectual property in the age of digitalization and digital economy: global trends and challenges
16:25 - 17:00
Case-study: How machine learning can enhance your patent search quality!
Dr. Michael Natterer, Managing Director, Dennemeyer Octimine GmbH
18:10 – 20:00
Cocktail Sponsor - Dennemeyer & Associates
FMCG | Industry
IT Solutions
Conference program
18 October, 2019
9:30 - 17:00
Intellectual Property issues in the FMCG sector and industrial production
Room № 1
8:30 - 9:30
Registration. Welcome coffee
Session 1:
Key features of product design, trademark and non-traditional trademark protection
9:30 - 10:00
Case-study: Problems in enforcing industrial
design rights:
Aleksandra Pelikh, Hed of legal, Zuykov and partners
  • Features of proving a violation of the exclusive right;
  • Forensic examination from the point of view of the informed consumer;
  • Judicial practice on disputes with industrial designs.
10:00 - 10:30
Case-study: 3D trademarks as a tool to protect product design: features of obtaining legal protection and protection of rights to 3D trademarks: Italian/EU practice:
Massimo Maggiore, Founding partner, Maschietto Maggiore Besseghini - Studio Legale, Italy
  • 3D trademarks as unconventional trademarks;
  • When can a product shape be protected as a trademark;
  • Are 3D trademarks a real option? The take aways of EU law.
10:30 - 11:00
Case-study: Protecting Product Design in the European Union – New Developments:
Malte Nentwig, Attorney at Law (Germany),
Certified IP Lawyer, Boehmert & Boehmert, Germany
  • The tactical options: Design Protection, Trademark Protection, Copyright Protection and Unfair Competition Law: Which route to take?
  • Avoiding pitfalls when filing designs and 3D-marks in the EU: How to obtain good protection for enforcement?
  • The scope of protection of registered designs: What is within the scope of protection and how are functional features of design considered (in particular ECJ-decision DOCERAM);
  • Enforcing design and trademark claims in litigation within the EU.
11:00 - 11:30
11:30 - 12:00
Case-study: Detailed analysis of the issues related to the protection of nontraditional marks including colour, sound, smell, and shape marks:
Philipp Homann, LL.M. Senior Associate, Noerr, Spain
  • Namely trademark protection for color marks in the European Union
    (single colours, colour combinations, etc.);
  • As well as the EUIPO's most recent practice on other types of non-
    traditional trademarks (sound, motion, multimedia, holograms, etc.)
12:00 - 12:30
Case-study: Trademark registration in China:
Daniel Albrecht, Managing Counsel, Attorney at Law, Starke-Beijing, China
  • How to register a trademark in China?
  • How to find a Chinese Name for a foreign Trademark?
  • Registration of well-known trademarks in China;
  • How to act against trademark squatters in China;
  • The Reform of the Chinese trademark law in 2019;
  • Recent trademark cases in China and their impact of the jurisdiction.
Session 2:
Combating illicit production and trafficking of counterfeit goods
  • Legal methods and practical methods of countering fraud and counterfeit;
  • Best practices to tackle counterfeit in the Internet;
  • Using Blockchain in the Fight Against Counterfeiting;
  • Anti-counterfeiting technologies at work;
  • Technology to track and manage infringement and counterfeits.
Case-study: Fighting counterfeit in Europe
Frédéric Blanc, Director, European Trademark and Design Attorney, Dennemeyer & Associates, France
  • Commenting 2019 reports on counterfeit from EUIPO and OCDE;
  • Analyzing the main trends;
  • Proposing strategy to fight.
13:00 - 14:00
Conference program
18 October, 2019
9:30 – 17:00
IT solutions patenting, protection and defense: Russian and foreign practice
Room № 2
08:30 – 9:30
Registration. Welcome coffee
Session 1:
Features of IT products protection in Russia and abroad
9:30 - 10:00
Case-study: Main advantages, risks, recommendations when working with Open Source.
Yasmina Ignateva, Senior lawyer, ABBYY
10:00 - 10:30
Case-study: Software Patents in Medical Technology under the European Patent Convention.
Richard Bennett, Partner, Patent Attorney and LL.M., SSM Sandmair Patent Attorneys and Lawyer, Germany
  • Requirements for patentability of software under the EPC
  • Avoiding pitfalls for software patents in medical technology
  • The potential impact of case G1/19 pending before the Enlarged Board of Appeal
10:30 - 11:00
Case-study: Software Protection in the United States: What You Need to Know, But Were Afraid to Ask!
Steven Shape, Managing Partner, Patent Attorney, Dennemeyer & Associates, USA
In the United States, software can be the subject of a properly drafted utility patent application or a copyright registration. Software embodied in source code, an idea, or an invention (device or process) can be protected. Software developers and companies can choose between patent and copyright. Some decide to use both. It is important to focus on what is desired to be protected -- the code itself, the product using the software in operation, the process carried out by the software. Obtaining a patent and registering a copyright are very different processes, with different timing and different costs.
11:00 - 11:30
11:30 - 12:00
Case-study: Intellectual Property protection in the World of eSports
Ksenia Bychkova, Head of legal department, Mail.Ru Group
  • Specifics of relations related to intellectual property in e-sports activities
  • Media rights to the player as the main asset of the organization
  • Team logo and trademark. Brand protection
  • Tournament broadcast: game developer, publisher, tournament organizer, team, players
  • Sponsors and advertisers: how to reduce risks in advertising integration
12:00 - 12:30
Case-study: International patenting for Russian applicants: theory and practice
Eduard Shablin - Partner, Patent Attorney, Patentica, Russia
12:30 - 13:00
Case-study: Protection of Software in China: Patents and Designs
13:00 - 14:00
14:00 - 14:30
Case-study: What to consider when creating computer programs
Eugenia Pleshkova - The legal adviser, Digital Horizon
Session 2:
Artificial Intelligence collides with patent law
14:30 - 15:00
Case-study: Patenting of solutions in the field of artificial intelligence.
Andrey Inshakov - Head of Patent Department, Yandex
15:00 - 15:30
Case-study: AI and Copyrighted Works and Protected Designs
Dr. Reinhard Oertli - Attorney at Law, LL.M., Partner, Meyerlustenberger Lachenal
  • Product of AI as Copyrightable Work;
  • A system of an artificial neuronal network;
  • Ownership in Product of AI;
  • AI and Applied Art;
  • AI and Software. 5 main tasks of software development;
  • AI and Protected Designs.
16:00 - 17:00
Session 3:
Best practices for Developing and managing your company's intellectual property
Conference program
18 October, 2019
9:30 – 17:00
Intellectual property in Pharmaceutical industry
Room № 3
08:30 – 9:30
Registration. Welcome coffee
Session 1:
Patenting and protection of inventions in the pharmaceutical industry
9:30 - 10:00
Case-study: Features of bringing your Pharmaceutical Drug to Market
Ksenia Nasonova - Leading patent attorney, Patent Attorney for Russia and Eurasia, Geropharm
10:00 - 10:30
Case-study: Recent Patent disputes and litigations
Aleksey Belozersky, Head Legal Russia, Ukraine & CIS region, Novartis-Oncology
  • Overview of the current situation in the pharmaceutical market
  • Strategies for resolving patent disputes
  • Success/failure factors
10:30 - 11:00
Case-study: Recent European Case Law on SPC.
Dr. Christopher Brückner - European Patent Attorney, Dennemeyer & Associate, Germany
11:00 - 11:30
11:30 - 12:00
Case-study: Doctrine of equivalents in pharmaceutical patent infringement disputes: theory and practice.
Irina Balishina - Leading intellectual property specialist, FarmFirma «Soteks»
Session 2:
Combating unfair competition and false advertising
12:00 - 12:30
Case-study: Misleading advertising and incorrect comparison of brands in advertising.
Elena Buran - Lawyer, Sanofi
Conference will feature presentations by leading practicing lawyers from russian and foreign corporations.
#IPConference #MoreThanAConference #TrainingForLawyers #SharingExperience #Networking #LawParty
Dr. Claudia Pappas
Head of IP Team Trademarks
ThyssenKrupp AG, Germany
Frédéric Blanc
Director, European Trademark and Design Attorney,
Dennemeyer & Associates, France
Dr. Christopher Brückner
European Patent Attorney
Dennemeyer & Associates, Germany
Dr. Michael Natterer
Managing Director
Dennemeyer Octimine GmbH, Germany
Steven Shape
Managing Partner, Patent Attorney
Dennemeyer & Associates, USA
Domenico Colella
Orsingher Ortu, Italy
Margret Knitter
Partner, Certified Expert for IP, LL.M.
SKW Schwarz, Germany
Dr.Reinhard Oertli
Partner, LL.M.
Meyerlustenberger Lachenal, Switzerland
Richard Bennett
Partner, Patent Attorney and LL.M.
SSM Sandmair Patent Attorneys and Lawyer, Germany
Philipp Homann
LL.M. Senior Associate
Noerr, Spain
Daniel Albrecht
Managing Counsel, Attorney at Law
Starke-Beijing, China
Massimo Maggiore
Founding partner
Maschietto Maggiore Besseghini - Studio Legale, Italy
Malte Nentwig
Attorney at Law (Germany), Certified IP Lawyer
Boehmert & Boehmert, Germany
Chunguang HU
Daniel Fedorkov
Regional Brand Protection Manager Russia and CIS
Nivea Beiersdorf, Russia
Sergey Zuykov
Managing partner
Zuykov and partners, Russia
Oleg Samofalov
Head of legal
Gazpromneft NTC, Russia
Yana Brutman
TM Defence, Russia
Dmitry Markanov
Managing partner
Patentus, Russia
Marianna Ivanova
Head of legal Department
Gazprom-Media, Russia
Aleksei Gribanov
Senior Associate
Borenius, Russia
Aleksandra Pelikh
Head of legal Department
Zuykov and partners, Russia
Denis Dorotenko
Legal Counsel
Yandex, Russia
Lyubov Alimova
Head of Intellectual Property
Nestle, Russia
Ksenia Bychkova
Head of legal department
Mail.Ru Group, Russia
Yasmina Ignateva
Senior lawyer
ABBYY, Russia
Andrey Inshakov
Head of Patent Department
Yandex, Russia
Ksenia Nasonova
Leading patent attorney, Patent Attorney for Russia and Eurasia
Geropharm, Russia
Aleksey Belozersky
Head Legal,

Novartis-Oncology, Russia, Ukraine & CIS, Russia
Konstantin Panurovskiy
Legal Affairs Director
AstraZeneca, Russia
Alexey Petrusha
Legal Counsel
AliExpress Russia, Alibaba Group
Alexandra Cherepanova
Corporate Counsel CEMEA
Vmware, Russia
Dmitry Rusakov
Head of brand protection group
Gorodissky and partners, Russia
Eduard Shablin
Partner, Patent Attorney
Patentica, Russia
Eugenia Pleshkova
The legal adviser
Digital Horizon, Russia
Irina Balishina
Leading intellectual property specialist
FarmFirma «Soteks», Russia
Elena Buran
Sanofi, Russia
Sergey Lepetan
Head Of Legal Department
Sun Pharma, Russia
Nadezhda Kurdyukova
Head of Legal
Masha And The Bear, Russia
Daria Zagrebina
Senior lawyer
Deloitte Legal
Alina Davletshina
Senior lawyer
Deloitte Legal
Leading Russian and foreign law firms
IP Conference
International experience
#USA #Europe #China #Russia #CIS
World Trade Center Moscow
Business area "LADOGA". This fully equipped hall with capacity up to 200 seats is located at within an isolated floor. The windows of Ladoga Hall present a beautiful view of the picturesque park and the Moscow International Business Center ("Moscow City"). The hall has four adjoining meeting rooms of different format, including a VIP-conference room.
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