© 2020 Business Way Forum

5th International Conference
PROTECTION OF
INTELLECTUAL
PROPERTY RIGHTS v.5

USA, Europe, China and Russia experience

St. Petersburg
14-15 May, 2020
Best Business Practices for Protecting Intellectual Property
Business way forum
PROTECTION OF INTELLECTUAL PROPERTY RIGHTS v.5
Business Best Practices for Protecting Intellectual Property
14-15 May 2020, St. Petersburg

Agenda

14 May, 2020

Intellectual Property in the age of Digitalization and Digital economy: global trends and challenges
08:00 – 09:00
Welcome coffee, Registration
09:00 – 09:30
Case-study: Contractual relations between the employer and employees creating intellectual property
Klaudia Błach-Morysińska - Advocate, Trademark and patent attorney, Zaborski, Morysiński Adwokacka Spółka Partnerska, Poland
09:30 – 10:00
Case-study: Case law of disputes on the rights to work-related results of intellectual activity
10:00 – 10:30
Case-study: A share of the result of intellectual activity: is it possible to get a share and manage it?
Sergey Zuykov - Managing partner, Zuykov and partners
  • Changes in legislation on shared ownership of IP;
  • Management;
  • Protection.
10:30 – 11:00
Case-study: Bad faith in Chinese trademark law
Yixian Chen - Barrister & Solicitor, Jones & Co
11:00 – 11:30
Coffee-break
11:30 – 12:00
Case-study: How to prove the similarities/differences when a trademark or patent is used in a focused area where it is difficult or impossible to conduct a broad public opinion survey
12:00 – 12:30
Case-study: Succession of Intellectual Property Rights: Practical Issues, On the Example of Copyright in a Work
Victoria Sedokova - Head of Department for Legal Support to foreign economic projects, Ural Mining Metallurgical Company, Russia
  • Evidence issues in inheritance cases: the effect of the presumption of authorship in practice;
  • Possible difficulties in proving authorship to handwritten texts and texts typed on a computer;
  • Definition of authorship style. Is there a need of an expertise?
  • Settlement of disputes with a notary: window of opportunity in appealing decisions;
  • How to defend the rights and legitimate interests in dealings with notaries?
  • Disposal of intellectual rights before the expiration of the 6-month period: what is the accession to the heirship.
12:30 – 13:00
Case-study: Legal and practical guidance on the acquisition of software property rights
13:00 – 14:00
Lunch
14:00 – 14:30
Case-study: Features of using cloud services and related legal risks
14:30 – 15:00
Case-study: Patent and legal concepts for handling inventions created by AI
15:00 – 15:30
Case-study: BIG DATA. Ways of protection of rights to databases
15:30 – 16:00
Case-study: Analysis of innovation protection practices (successful/unsuccessful) with the help of patents for inventions, utility model patents, and commercial secret (know-how)
...
18:00 – 20:00
Cocktail
Agenda
15 May, 2020
Conference 1
Conference 2

IT solutions patenting, protection and defense:
Russian and foreign practice

08:30 – 9:00
Welcome coffee
9:00 – 9:30
Case-study: Strategies to protect innovation in artificial intelligence (AI) and machine learning. The possible and most valuable IP strategies to protect these innovations in the digital age
Bastian Best - German and European Patent Attorney, Partner, Bardehle Pagenberg, Germany
9:30 – 10:00
Case-study: 5G and IoT patent applications. Recommendations for patent development; patent portfolio licensing strategies
Samuel Deschamps - Partner, IPSIDE, France
10:00 – 10:30
Case-study: Checking software patents for possible non-patentability
10:30 – 11:00
Case-study: Development of a patent strategy for the life cycle of innovation. Identification of gaps in patent coverage, quality/quantity ratio in portfolio creation, preparation for attack and protection, management of the team within the company and by an external consultant to ensure that business objectives in obtaining and acquiring patents are achieved
11:00 – 11:30
Coffee-break
11:30 – 12:00
Case-study: Effective prosecution strategies in relation to IT patent applications
12:00 – 12:30
Case-study: Open source and its impact on the patent portfolio
12:30 – 13:00
Case-study: Trends in high-tech litigation. Competitive wars. What to expect and how to prepare?
13:00 – 14:00
Lunch
14:00 – 14:30
Case-study: Cloud Technologies Protection
14:30 – 15:00
Case-study: Copyright protection of Software
...
16:00 – 17:00
Workshop: Strategy of patenting innovations and IT solutions abroad: the choice of strategy, conditions, preparation for submission, advantages and disadvantages and much more.
Bastian Best - German and European Patent Attorney, Partner, Bardehle Pagenberg, Germany
Bastian Best teaches software patent law as part of the firm's IP Academy, and regularly gives lectures on patent strategies for start-ups at the CDTM in Munich. He frequently participates in panel discussions on IP issues of emerging technologies at international IP conferences.

Comprehensive protection and enforcement of intellectual property rights

08:30 – 9:00
Welcome coffee
09:00 – 09:30
Case-study: Biotechnology patents and related issues
Ksenia Nasonova - Chief specialist, Patent attorney, SPbSRIVS, Russia
09:30 – 10:00
Case-study: Best practices on Protection against Counterfeiting
10:00 – 10:30
Case-study: Brand protection strategies. The main points that a brand owner should keep in mind. The best practices in the global fight against counterfeiting.
Dmitriy Bobkov - IP Lawyer, Coca-Cola HBC, Russia
10:30 – 11:00
Case-study: Use of embedded technologies to enhance protection against counterfeiting of packaging
11:00 – 11:30
Coffee-break
11:30 – 12:00
Case-study: IP protection online
12:00 – 12:30
Case-study: Legal and practical recommendations for the acquisition and protection of industrial design rights:
Aleksandra Pelikh - Head of legal, Zuykov and partners
  • Acquisition of the right as a means of protection or a way of competition struggle;
  • Strategic use of industrial design rights;
  • Examples of cases for protection strategies in different product segments.
12:30 – 13:00
Case-study: Different strategies for protecting inventions using all available forms of intellectual property (e.g. utility model patents, design patents, trademarks and copyrights), pros and cons of each
13:00 – 14:00
Lunch
14:00 – 14:30
Case-study: How to deal with trademark registrants who register other people's trademarks as if they were their own in order to benefit from the real owners
14:30 – 15:00
Case-study: 3D trademarks as a tool for product design protection: peculiarities of legal protection and protection of rights to 3D trademarks. International Practice
15:00 – 15:30
Case-study: Detailed analysis of issues related to the protection of non-traditional marks, including color, audio, olfactory and three-dimensional trademarks
Aurelio Assenza - Partner, Maschietto Maggiore Besseghini, Italy
15:30 – 16:00
Coffee-break
16:00 – 17:00
Workshop: Management of international trademark registrations. Maximize the efficiency of the Madrid System. Trademark registration and worldwide management.
Conference Speakers
Samuel Deschamps
Partner
IPSIDE, France
Bastian Best
German and European Patent Attorney, Partner
Bardehle Pagenberg, Germany
Yixian Chen
Barrister & Solicitor
Jones & Co., Canada
Eugenia Smirnova
Head of legal
Riki Group, Russia
Sergey Zuykov
Managing partner
Zuykov and partners, Russia
Aleksandra Pelikh
Head of legal
Zuykov and partners, Russia
Dmitriy Bobkov
IP Lawyer
Coca-Cola HBC, Russia
Victoria Sedokova
Head of Department for Legal Support to foreign economic projects
Ural Mining Metallurgical Company, Russia
Aurelio Assenza
Partner
Maschietto Maggiore Besseghini, Italy
Klaudia Błach-Morysińska
Advocate, Trademark and patent attorney
Zaborski, Morysiński Adwokacka Spółka Partnerska, Poland
Dr. Andrea Schuessler
Shareholder, European and German Patent and Trademark Attorney
HUBER & SCHUESSLER, Germany
Conference sponsors
Title Sponsor
Conference sponsor
14-15 May 2020, St. Petersburg

5th International IP Conference: Best Practices

Venue

Courtyard by Marriott St. Petersburg Vasilievsky

The Courtyard St. Petersburg Vasilievsky delivers 4-star comfort and outstanding service for your Russia visit. Ideally situated on Vasilievsky Island, near the Western High-Speed diameter, the hotel allows you get to the most city attractions and airport in minutes. If you're hosting a meeting or event in the city, you'll be delighted with our flexible venues, some of which offer natural light and scenic views. Our convenient Vasilievsky Island location places landmarks including the Mariinsky Theatre and the Hermitage Museum well within your reach. Whatever your reason for joining us in Russia, you're assured of a 4-star experience at the Courtyard St. Petersburg Vasilievsky.
Accommodation for conference participants
Prices including breakfast & taxes
DELUXE ROOM
Single room
6 000 RUB
per room per night
DELUXE ROOM
Double room
6 840 RUB
per room per night
Courtyard by Marriott St. Petersburg Vasilievsky ★★
2 line of Vasilievsky Island, 61/30, St. Petersburg, Russia
Registration Price
1 Participiant
2 Days
$399
3 Participiants
2 Days
$1099
Register Now
Download agenda
Full PDF version
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