© 2020 Business Way Forum

5th International Conference
PROTECTION OF INTELLECTUAL PROPERTY RIGHTS v.5

USA, Europe, China and Russia experience

St. Petersburg
9-10 April, 2020
Best Business Practices for Protecting Intellectual Property
Business way forum
PROTECTION OF INTELLECTUAL PROPERTY RIGHTS v.5
Business Best Practices for Protecting Intellectual Property
9-10 April 2020, St. Petersburg

Program

9 April, 2020

Intellectual Property in the age of Digitalization and Digital economy: global trends and challenges
08:00 – 09:00
Welcome coffee, Registration
09:00 – 09:30
Case-study: Contractual relations between the employer and employees creating intellectual property
09:30 – 10:00
Case-study: Case law of disputes on the rights to work-related results of intellectual activity
10:00 – 10:30
Case-study: Commercialization of intellectual property. Methodology for valuation of intellectual property. Flagship approaches to assessment of commercial value of intellectual property on the global market
10:30 – 11:00
Case-study: Unfair competition. Examples from court practice
11:00 – 11:30
Coffee-break
11:30 – 12:00
Case-study: How to prove the similarities/differences when a trademark or patent is used in a focused area where it is difficult or impossible to conduct a broad public opinion survey
12:00 – 12:30
Case-study: Use of artificial intelligence and machine learning to improve intellectual property detection and monitoring
12:30 – 13:00
Case-study: Legal and practical guidance on the acquisition of software property rights
13:00 – 14:00
Lunch
14:00 – 14:30
Case-study: Features of using cloud services and related legal risks
14:30 – 15:00
Case-study: Patent and legal concepts for handling inventions created by AI
15:00 – 15:30
Case-study: BIG DATA. Ways of protection of rights to databases
15:30 – 16:00
Case-study: Analysis of innovation protection practices (successful/unsuccessful) with the help of patents for inventions, utility model patents, and commercial secret (know-how)
...
18:00 – 20:00
Cocktail
Program
10 April, 2020
Conference 1
Conference 2

IT solutions patenting, protection and defense:
Russian and foreign practice

08:30 – 9:00
Welcome coffee
9:00 – 9:30
Case-study: Strategies to protect innovation in artificial intelligence (AI) and machine learning. The possible and most valuable IP strategies to protect these innovations in the digital age
9:30 – 10:00
Case-study: 5G and IoT patent applications. Recommendations for patent development; patent portfolio licensing strategies
10:00 – 10:30
Case-study: Checking software patents for possible non-patentability
10:30 – 11:00
Case-study: Development of a patent strategy for the life cycle of innovation. Identification of gaps in patent coverage, quality/quantity ratio in portfolio creation, preparation for attack and protection, management of the team within the company and by an external consultant to ensure that business objectives in obtaining and acquiring patents are achieved
11:00 – 11:30
Coffee-break
11:30 – 12:00
Case-study: Effective prosecution strategies in relation to IT patent applications
12:00 – 12:30
Case-study: Open source and its impact on the patent portfolio
12:30 – 13:00
Case-study: Тренды судебных разбирательств в сфере высоких технологий. Конкурентные войны. Чего ждать и как готовиться
13:00 – 14:00
Lunch
14:00 – 14:30
Case-study: Trends in high-tech litigation. Competitive wars. What to expect and how to prepare?
14:30 – 15:00
Case-study: Cloud Technologies Protection
...
16:00 – 17:00
Workshop: Strategy of patenting innovations and IT solutions abroad: the choice of strategy, conditions, preparation for submission, advantages and disadvantages and much more.

Comprehensive protection and enforcement of intellectual property rights

08:30 – 9:00
Welcome coffee
09:00 – 09:30
Case-study: Biotechnology patents and related issues
09:30 – 10:00
Case-study: Best practices on Protection against Counterfeiting
10:00 – 10:30
Case-study: Brand protection strategies. The main points that a brand owner should keep in mind. The best practices in the global fight against counterfeiting.
10:30 – 11:00
Case-study: Use of embedded technologies to enhance protection against counterfeiting of packaging
11:00 – 11:30
Coffee-break
11:30 – 12:00
Case-study: IP protection online
12:00 – 12:30
Case-study: Global design rights: strategic use of design rights. Examples of cases for protection strategies in different product segments
12:30 – 13:00
Case-study: Different strategies for protecting inventions using all available forms of intellectual property (e.g. utility model patents, design patents, trademarks and copyrights), pros and cons of each
13:00 – 14:00
Lunch
14:00 – 14:30
Case-study: How to deal with trademark registrants who register other people's trademarks as if they were their own in order to benefit from the real owners
14:30 – 15:00
Case-study: 3D trademarks as a tool for product design protection: peculiarities of legal protection and protection of rights to 3D trademarks. International Practice
15:00 – 15:30
Case-study: Detailed analysis of issues related to the protection of non-traditional marks, including color, audio, olfactory and three-dimensional trademarks
15:30 – 16:00
Coffee-break
16:00 – 17:00
Workshop: Management of international trademark registrations. Maximize the efficiency of the Madrid System. Trademark registration and worldwide management.
Conference Speakers
Sergey Zuykov
Managing partner
Zuykov and partners
Aleksandra Pelikh
Head of legal
Zuykov and partners
Title Sponsor
9-10 April 2020, St. Petersburg

5th International IP Conference: Best Practices

Venue

Courtyard by Marriott St. Petersburg Vasilievsky

The Courtyard St. Petersburg Vasilievsky delivers 4-star comfort and outstanding service for your Russia visit. Ideally situated on Vasilievsky Island, near the Western High-Speed diameter, the hotel allows you get to the most city attractions and airport in minutes. If you're hosting a meeting or event in the city, you'll be delighted with our flexible venues, some of which offer natural light and scenic views. Our convenient Vasilievsky Island location places landmarks including the Mariinsky Theatre and the Hermitage Museum well within your reach. Whatever your reason for joining us in Russia, you're assured of a 4-star experience at the Courtyard St. Petersburg Vasilievsky.
Accommodation for conference participants
Prices including breakfast & taxes
DELUXE ROOM
Single room
6 000 RUB
per room per night
DELUXE ROOM
Double room
6 840 RUB
per room per night
Courtyard by Marriott St. Petersburg Vasilievsky ★★
2 line of Vasilievsky Island, 61/30, St. Petersburg, Russia
Registration Price
1 Participiant
2 Days
$399
3 Participiants
2 Days
$1099
Register Now
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